The Link #8: Psychology and AI Against Cart Abandonment
On the latest episode of The Link, we were joined by Valon Xhafa, co-founder of Behamics. We talked about something he’s very familiar with: Cart Abandonment in eCommerce. Cart Abandonment is a very common issue in eCommerce. In fact, nearly 70% of online shopping carts are abandoned. We all do it! But why does it […]
Why did Google change to Google Analytics 4?
Google Analytics is leaving Universal Analytics behind and taking a new path: Google Analytics 4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. […]
Hiring a SuiteCommerce Developer: How to Bring Top Talent While Cutting Project Costs?
A dedicated resource model is a type of business engagement model that is preferred by many clients who are looking for a SuiteCommerce developer (or multiple devs) for building their SuiteCommerce solution. This is due to its cost-effectiveness and efficient time utilization. With a dedicated resource engagement model, clients have total control of the project, […]
Shopify Planet: Saving the World, One Sale at a Time
A new app was recently launched by Shopify and has caught our attention: we’re talking about the Shopify Planet app. What does it do? It allows merchants to “provide carbon-neutral shipping orders and fund technologies actively removing carbon from the atmosphere.” Basically, businesses pay a small fee on each order to remove estimated shipping emissions. […]
What Is GA4?
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4, or Google Analytics 4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and […]
Everything we Know About SuiteWorld 2022 so Far
We’re getting close to NetSuite’s big event of the year: SuiteWorld 2022. You probably already heard of it if you’re reading this article, but in case you’re new to this, SuiteWorld is a four-day event that happens every year. It combines conferences, networking, summits, trainings — and yes, parties. Attendees from all over the world […]
The Link #7: The New Way to Sell B2B
In the seventh episode of our podcast The Link: eCommerce connections, especially thought for NetSuite ERP users, we delve into B2B eCommerce with expert Alec Berkley. He is co-founder of BundleB2B and now director of Business Development for B2B at BigCommerce. On top of that, he is also a musician. Alec joined us to discuss […]
How to Efficiently Calculate Customer Lifetime Value
For any NetSuite eCommerce business, the Customer Lifetime Value (LTV) is what can make or break your company’s income. It is true that an important part of owning a business is making sure that you have a marketing campaign effective enough to draw customers to your products or services. However, unless you can keep the […]
How to Reduce Returns and Manage Them When They Happen
In the eCommerce world, returns are impossible to avoid. We understand not everyone will be satisfied with the product once it arrives at their home because, as much as we would like to ignore this, it’s just not the same to see a product in real life as to see it online. We can do […]