Everything we Know About SuiteWorld 2022 so Far
We’re getting close to NetSuite’s big event of the year: SuiteWorld 2022. You probably already heard of it if you’re reading this article, but in case you’re new to this, SuiteWorld is a four-day event that happens every year. It combines conferences, networking, summits, trainings — and yes, parties. Attendees from all over the world […]
The Link #7: The New Way to Sell B2B
In the seventh episode of our podcast The Link: eCommerce connections, especially thought for NetSuite ERP users, we delve into B2B eCommerce with expert Alec Berkley. He is co-founder of BundleB2B and now director of Business Development for B2B at BigCommerce. On top of that, he is also a musician. Alec joined us to discuss […]
How to Efficiently Calculate Customer Lifetime Value
For any NetSuite eCommerce business, the Customer Lifetime Value (LTV) is what can make or break your company’s income. It is true that an important part of owning a business is making sure that you have a marketing campaign effective enough to draw customers to your products or services. However, unless you can keep the […]
How to Reduce Returns and Manage Them When They Happen
In the eCommerce world, returns are impossible to avoid. We understand not everyone will be satisfied with the product once it arrives at their home because, as much as we would like to ignore this, it’s just not the same to see a product in real life as to see it online. We can do […]
The Link #6: Hard Truths About SMS and Email Marketing
In The Link: eCommerce Connections Episode 6, we had the pleasure of welcoming an email and SMS marketing expert to teach us all the basics and tricks you should know before getting to it. Jake Cohen is VP of Content at Klaviyo, a leading online marketing platform that helps you create email and SMS marketing […]
Shopify’s Updates of Summer 2022
Shopify Editions is here. What is it, you ask? Two times a year, Shopify shows everything they’ve been working on in the past six months and all they’ve done to increase the experience of buyers and sellers of the platform. Here are some of the Shopify updates we loved from this edition! Shopify Audiences Shopify […]
10 UX Mistakes to Avoid on Your eCommerce Website
We already gave you some tips to redesign your website and boost your conversions. Today, we want to share with you the most common eCommerce UX mistakes to avoid when designing your site. Your website may often serve as the first impression of your business to a potential customer: in 2022, 88% of consumers say […]
eCommerce Personalization in SuiteCommerce Advanced
Much has been talked about eCommerce personalization, where online businesses tailor web pages’ content to individual users’ characteristics or preferences. Personalization, considered by our SuiteCommerce developer team many as the “Holy Grail” of eCommerce, benefits online stores by displaying the right products to shoppers at the right time, help them navigate through the path that […]
8 Site Navigation Tips & Tricks to Improve UX
User experience, or UX, is a positive aspect of shopping most people take for granted until poorly integrated. At that point, everyone notices the look, feel, and usability. Usability refers to how well it functions and its predictability, which, in turn, integrates look and affects the feel. The look grants credibility and trust, while the feel […]