The Link #6: Hard Truths About SMS and Email Marketing
In The Link: eCommerce Connections Episode 6, we had the pleasure of welcoming an email and SMS marketing expert to teach us all the basics and tricks you should know before getting to it. Jake Cohen is VP of Content at Klaviyo, a leading online marketing platform that helps you create email and SMS marketing […]
Shopify’s Updates of Summer 2022
Shopify Editions is here. What is it, you ask? Two times a year, Shopify shows everything they’ve been working on in the past six months and all they’ve done to increase the experience of buyers and sellers of the platform. Here are some of the Shopify updates we loved from this edition! Shopify Audiences Shopify […]
10 UX Mistakes to Avoid on Your eCommerce Website
We already gave you some tips to redesign your website and boost your conversions. Today, we want to share with you the most common eCommerce UX mistakes to avoid when designing your site. Your website may often serve as the first impression of your business to a potential customer: in 2022, 88% of consumers say […]
eCommerce Personalization in SuiteCommerce Advanced
Much has been talked about eCommerce personalization, where online businesses tailor web pages’ content to individual users’ characteristics or preferences. Personalization, considered by our SuiteCommerce developer team many as the “Holy Grail” of eCommerce, benefits online stores by displaying the right products to shoppers at the right time, help them navigate through the path that […]
8 Site Navigation Tips & Tricks to Improve UX
User experience, or UX, is a positive aspect of shopping most people take for granted until poorly integrated. At that point, everyone notices the look, feel, and usability. Usability refers to how well it functions and its predictability, which, in turn, integrates look and affects the feel. The look grants credibility and trust, while the feel […]
The Link #5: The Power of Web Accessibility
On June 10th, the fifth episode of our eCommerce podcast went live. This time, Joshua Basile, power wheelchair user, lawyer, and disability rights advocate, joined us for a much-needed chat about web accessibility and trying to make the world, and the Internet, a better place for everyone. Josh constantly serves people with disabilities both in […]
The Link #4: Product Visualization in eCommerce
On May 27th, Cylindo’s Director of Customer Success Johannah Coffey, and Customer Marketing Manager Dijana Boshkova, joined us in The Link: eCommerce Connections, our podcast, to discuss 3D Product Visualization and how it’s changing the eCommerce game. What is product visualization, how does it work and how can it benefit both NetSuite eCommerce merchants and […]
3 Reasons why Optimizing Images is Incredibly Important
Improve your NetSuite website performance up to 70% now. Images are a fundamental part of a website and are crucial for your overall brand narrative. However, without proper management, images can often be an impediment for a website and its overall speed. If images are handled incorrectly and are large files, they can affect a […]
Boosting Conversion Rates with 4-Tell Power Store Personalization
Boosting conversion rates in your SuiteCommerce website doesn’t necessarily require a complex marketing scheme. However, it does require a major shift in your sales mindset. Stop thinking about how you sell, and start paying attention to how your customers buy: keep in mind that a poor User Experience can lead to 35% less sales. Buyer […]