Debunking 6 eCommerce Conversion Rate Optimization Myths
When it comes to an eCommerce growth strategy, the techniques found in eCommerce conversion rate optimization — or CRO — certainly provide value to organizations seeking to increase their digital presence and attract more site visitors. However, as with any sales approach, it is vital to separate the hype from the core actions that will […]
Stripe – NetSuite Integration: Why Should You Do it?
We’ve already talked multiple times about the benefits of integrating NetSuite with other platforms you might use for your NetSuite eCommerce business. Today we’ll discuss a new integration we’ve been working on and think firmly it will make your life easier: our Stripe-NetSuite integration. Here’s what you need to know about it. First things first: […]
Integrating BigCommerce with NetSuite: Is the Hype Real?
There’s a big hype behind BigCommerce, and you’ve probably heard wonders. How much truth is there to that? And is a BigCommerce-NetSuite integration the right move for you?
How to Reduce eCommerce Cart Abandonment Rates
You think you have them hooked. Your eCommerce marketing initiatives have successfully driven traffic to your product page. Your compelling graphics have intrigued potential buyers. They’ve added a handful of items to their cart — and then never completed the purchase. Why are eCommerce cart abandonment rates so high? The estimated cart abandonment rate nowadays […]
BigCommerce and the Evolution of B2B eCommerce
B2B eCommerce is growing by the minute. In fact, B2B eCommerce is predicted to be 17% of all B2B sales in the U.S. by 2023 according to BigCommerce, compared to only 9% before the pandemic. According to Gartner, by 2025, 80% of B2B sales transactions between buyers and suppliers will occur via digital channels. Now […]
SMS Marketing with Klaviyo: How to Add SMS to Your eCommerce Marketing Strategy
SMS might not be at the center of your eCommerce marketing strategy. However, it can definitely add to other marketing efforts very well. As our email and SMS marketing specialist, Jason Miller says: “SMS pours gas on the fire — it complements email very well”. Although email and SMS seem like similar tools, there are […]
How is AI changing eCommerce right now? AI for eCommerce 2023
Artificial Intelligence (AI) is constantly generating new hype. At this point, you’ve probably heard a lot about it and the new tools that people are using in many different ways, for many different purposes. Logically, as eCommerce experts, we’re interested in understanding how AI can help optimize and grow an eCommerce business. Sometimes, in very […]
3 Tricks to Reduce Mobile Bounce Rate for SuiteCommerce
If you’re struggling to reduce the mobile bounce rate on your SuiteCommerce site, you need to take action. Now. The vast majority of business owners are still creating their websites with almost a singular focus on desktop computers, which our SuiteCommerce Developer team believes to be a big mistake. Your website has to cater to […]
Conversion Optimization Techniques Based on Psychology
Conversion rate optimization is crucial for any NetSuite eCommerce business’ growth strategy. It can be done differently, depending on your objectives and resources. Some are time-consuming. Some are more simple. We gathered five simple practices to implement, supported by human psychology. If you want to help your conversions, you should give these a try. 1) […]