SuiteCommerce’s option Checkout as a Guest can help you achieve your goals of customer retention and conversion! The cherry on top? It’s an out-of-the-box feature!
It’s no secret UX is vital for conversions. Also, filling out forms with sensitive information can give shoppers a level of anxiety that may lead to them abandoning the checkout process entirely.
So, to ensure you achieve positive UX, you need to immerse yourself in your customer’s mindset on all stages of the buyer journey. And you can prevent these issues very easily.
How can the Checkout as a Guest feature lead to conversions in SuiteCommerce?
The Checkout as a Guest option offers a refreshing alternative by allowing shoppers to streamline the ordering process. Shoppers checking out as a guest can skip the creation of an account. As a result, they reduce the time spent at checkout.
When activated on a NetSuite website, this option is located on the registration page just below “New customer”.
So shoppers will experience faster checkout, and they’ll feel free of the “commitment” of setting up an account. It can also feel reassuring to those who prefer to not share too much personal information with businesses.
However, as a business, it is helpful to save customer details like name, phone numbers, or email to gain an understanding of who your customers are. After all, you do want to contact them in the future. According to Google and AnswerLab, “Mobile users are very goal-oriented. So when it comes to mobile shoppers, they expect to be able to get what they need, immediately, and on their own terms.“
To help make the implementation of the feature seamless, NetSuite offers a very simple way to set up Checkout as a Guest in their accounts. Whether you are using Site Builder or SuiteCommerce Advanced, a simple setting adjustment is all it takes to make this option available on your website.
You can find this setting following this path:
Set Up Web Site > Shopping > Registration Page
For more SuiteCommerce tutorials, check out our YouTube channel! For help with growing your SuiteCommerce business, get in touch with our SuiteCommerce experts!